Can texts increase COVID vaccination charges? Individuals who get flu shot reminders extra prone to get jab


Textual content message reminders might assist enhance COVID-19 vaccination charges, a brand new examine suggests.

Researchers from the College of Pennsylvania examined practically 20 completely different textual content ‘nudges,’ or prompts about getting the annual flu shot.

They discovered that whereas some textual content messages labored higher than others, this system boosted influenza vaccination charges total by about 5 p.c.

It comes because the U.S. coronavirus vaccination rollout has stalled, falling from greater than three million per day in April to about a million in June at the same time as extremely harmful variants proceed to unfold. 

A brand new examine checked out 19 completely different textual content messages about getting the flu shot despatched to greater than 47,300 sufferers between September 2020 and December 2020 (file picture)

Researchers hope a similar system could help boost vaccination rates for COVID-19 shots, which have fallen from 3 million a day to 1 million a day. Pictured: A healthcare worker administers the COVID-19 vaccine as the Empire State Building, June 2021

Researchers hope an analogous system might assist increase vaccination charges for COVID-19 photographs, which have fallen from 3 million a day to 1 million a day. Pictured: A healthcare employee administers the COVID-19 vaccine because the Empire State Constructing, June 2021

For the examine, printed within the journal Proceedings of the Nationwide Academy of Sciences, the workforce partnered with two massive well being programs: Penn Drugs and Geisinger Well being.

Between late September 2020 and New Yr’s Eve, the workforce generated 19 completely different textual content messages and despatched them to greater than 47,300 sufferers.

Some had been textual content message details corresponding to one learn: ‘Getting a flu shot is a straightforward method to be wholesome.’

Others centered on the significance of defending household and browse: ‘Dedicate your flu shot to a cherished one’ or ‘Shield a weak cherished one by getting a flu shot.’

Among the messages had been easy reminders together with: ‘Remember to get a flu shot’ or ‘Flu shot reserved for you.’

Researchers discovered the texts that carried out finest had been those who advised sufferers influenza vaccines had been reserved for them, which had been despatched twice: as soon as 72 hours earlier than a health care provider’s appointment after which both 24 hours earlier than or quarter-hour earlier than.

Vaccination rates were boosted by about 5% with patients responding best to messages that told them a flu shot was reserved for them and worst to funny texts (above)

Vaccination charges had been boosted by about 5% with sufferers responding finest to messages that advised them a flu shot was reserved for them and worst to humorous texts (above)

The texts boosted flu vaccination charges by about 5 p.c.

‘It made individuals really feel prefer it was theirs – that it was their shot and that they should not miss out on it,’ co-researcher Dr Mitesh Patel, nationwide lead for behavioral insights at Ascension Well being, advised CNN.

Jokes corresponding to a message that learn: ‘Did you hear the joke concerning the flu? By no means thoughts, I do not need to unfold it round’ weren’t profitable.

Humorous textual content messages solely elevated vaccinations charges by about one p.c.

The researchers discovered that sufferers responded finest to messages that spoke to them instantly as a well being care supplier usually would.

Patel mentioned textual content messages might not persuade vaccine hesitant individuals to get a shot, however might increase charges amongst those that are detached.

‘There’s most likely 10 p.c of people who find themselves simply vaccine apathetic,’ he advised CNN. 

‘They don’t seem to be towards it, however they are not going to exit of their method to get it, and that 10 p.c might actually push us to

Co-lead creator Dr Katy Milkman, a professor of operations, info and choices on the College of Pennsylvania, mentioned textual content messages might assist individuals desiring to get vaccinated truly achieve this, corresponding to People planning to get a second dose. 

The CDC launched an analogous system, VaxText, which is a free platform for sufferers to obtain message reminders to get their second shot of a COVID-19 vaccine 

‘That is precisely the type of technique we’d need to use to get individuals to get their second vaccine – particularly with this new [Delta] variant, the place we’re very well protected if we have had each doses, however not so properly protected if we have simply had one,’ Milkman advised CNN. 



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