How To Cut Through The Noise In Marketing | GrowTraffic

Struggling with how to cut through the noise in marketing? Feeling like you’re being drowned out in a saturated market? Investing loads in marketing but feel like it’s not standing out? We feel you, it’s tough out there.  

Marketing has never been more competitive. Making noise or creating an impact with your campaign has therefore never been tougher. Here are 6 simple steps to cut through the noise in marketing.

6 Ways You Can Cut Through The Noise In Marketing 

1. Build Customer Trust  

Marketing, content, advertising, and everything in between establish your relationship with your customers, hence why well-recognised brands have a PR team working in tandem with their marketing team.  

We’ve all seen marketing campaigns go horribly wrong. The Kendall Jenner/Pepsi ad springs to mind straight away. As a result, we have also seen how a botched marketing campaign can destroy customers’ faith in a brand.

The content you produce for marketing purposes should aim to build customer trust. An added benefit to this is that trust is also a ranking factor for Google. The more trustworthy your content is deemed, the higher it will rank on Google. So, not only is your content enhancing your customer relationships, but it is also boosting your rankings and visibility, granting you a wider audience.  



2. Add Value To Your Customers 

When it comes to creating content for marketing purposes, it’d be fair to say we all get rather hung up on making it look as pretty as possible. I am hoping it is not just me who is guilty of spending way too long on Canva, adjusting the colours of a graphic till I deem it to be aesthetically pleasing.  

Pretty ads and graphics will only get you so far when it comes to cutting through the noise in marketing. At the end of the day, most of us are using the same software, so it is likely we will all have access to the same templates, graphics, etc. At a point, it all looks the same.  

To stand out from the crowd, there must be some substance to the content you create. 

When you’re putting stuff out there to your target audience, it is worth considering what it is you want them to take away from it. Have they learned something from you? Do they have a better understanding of your services? Have they got to know your team better and been given an insight into your workforce? Have you raised awareness on a matter impacting your customers? 

The evolution of marketing, particularly digital marketing, has seen the market become increasingly saturated. We’ve all become somewhat ‘advertisement blind’, meaning we have so much of it, that nothing sticks with us.  

Nowadays, the less something appears as an ad, the more likely it is to stick with our audience. I am not suggesting you should stop making graphics for your business, as they come with their own host of benefits. What I am suggesting is that you diversify your content and consider the many ways you can add value. 

3. Consistent Messaging  

Some businesses offer multiple services. GrowTraffic for example. Obviously, it is important that our target audience knows about the services we offer, so they can access whatever they need. However, constantly switching up the messaging of a marketing campaign can be dizzying for customers. 

When we talk about consistent messaging, we don’t mean you need to be constantly repeating yourself. Readers would likely disengage quickly if you’re not bringing them new, useful information.  

Consistent messaging means that you are adapting what you say to customers at different stages of the buyer journey. Tweaking your content for customers in the awareness, informational, and conversion stages will help them take the next step and improve the overall success of your campaign. 

4. Stay Relevant  

This one is pretty simple but needs to be done with flare. Social media trends change rapidly. You must react quickly if you want to create any sort of impact. Jump on a trend too late and to be honest, it can look a little silly. Like, where have you been/living under a rock vibe?  

Also, when staying relevant and jumping on trends, it is not always what’s trending on TikTok or Twitter (X) hashtags. At the end of the day, it needs to be relevant to your target audience, or else what’s the point?  

So, our advice would be to get involved in the discussions your audience is having. What’s going on in your industry? Is there a popular trend you could relate back to your business? If you are going to hop on a trend, how can you add your own twist, so that it stands out? 

5. You > Our/We  

Does your marketing content read like a history lesson on your brand? If so, you need to switch it up.  

Of course, it is good to give customers information about your successes, accreditations, experience, etc. But it is better to drip-feed that information.  

Instead, customers want to hear about, well, themselves. Marketing is all about appealing to them, not being flashy. Save that for LinkedIn.  



6. Know Your Niche  

No two businesses are ever the same. Though your services may be comparable to other businesses in your sector, you yourself are different. You probably go about things differently and have different values, benefits, and so on. 

Embedding your personality in your content is one of the most effective ways you can cut through the noise in marketing.  

Now, that’s not to say you should use your business profile like your own personal Facebook page… But every once and a while, amidst content that builds trust and adds value to your customers, it is okay to goof off a bit.  

At the end of the day… We’re all a bit nosey. Getting a behind-the-scenes insight into the brands we love is genuinely enjoyable content.  

Obviously, if being occasionally silly or posting team insights does not match the tone of your business, then it is not necessary. You can find your niche in other ways. Start with your business values and go from there. 

How GrowTraffic Helps You Cut Through The Noise In Marketing 

Now you know how to cut through the noise in marketing, it is worth looking at your current content and marketing platforms and assessing what you’re putting out. You might already be doing some of these things.  

Over here at GrowTraffic, we use a multi-channel approach to marketing. We combine skilful SEO, optimised web design, PPC, social media strategy, and purposeful content marketing to deliver results to our clients. 

We will take the time to understand your business, your needs and your marketing goals, and will action plan from there. You can even set your own budget that we will work within. At the end of the day, we’re in it for the long haul.  

So, if you want to cut through the noise in marketing but are still not sure how to go about it, give us a call at 0161 706 0012. Or you can contact us through our online form. We’re here to help.