Prominent Toronto lawyer feels ‘violated’ after her image used without permission in Hudson’s Bay ad campaign


Prominent Toronto lawyer feels ‘violated’ after her image used without permission in Hudson’s Bay ad campaign | The Star

“,”heading”:””,”fullWindow”:false,”fullBleed”:false,”showFullBleedOnMobile”:false,”headColor”:””,”type”:”html5mobile”,”textColor”:””,”mobileImageUrl”:””,”bgColor”:””,”imageUrl”:””,”registeredOnly”:false,”linkUrl”:””,”aodaTitle”:”Hudson’s Bay response twitter “,”internalScroll”:false,”displayStyle”:”small-up”},{“text”:”After hearing from the Bay directly, Roderique told the Star she was still left with questions. She wants to know how many steps were missed in the process of releasing this campaign — such as getting consent in writing by the subject of the photo. “,”type”:”text”,”isParagraph”:true},{“type”:”textBreakPoint”,”insertAt”:”contentMiddleBreakPoint”},{“type”:”ad”,”heading”:”ARTICLE CONTINUES BELOW”,”name”:”ArticleSecondBigBox”,”display”:”medium-down”,”pos”:”2″,”interstitial”:true,”sizes”:[[300,250]]},{“text”:”“I’m not sure how they went from this sample to me being in the store,” said Roderique. “The process would involve a series of checks. So my question for them, how did these checks fail?””,”type”:”text”,”isParagraph”:true},{“text”:”Roderique told the Star what is most upsetting about what happened is the specific photo used holds deep meaning to her.”,”type”:”text”,”isParagraph”:true},{“text”:”“It’s been taken and used for a different meaning without my permission. There’s literally a placard that says, ‘give us money,’ and it’s got my photo attached to it, so it makes it seem like I’m endorsing and asking people to give the Bay money, which is disappointing.””,”type”:”text”,”isParagraph”:true},{“text”:”The photo of Roderique used was taken by photographer Luis Mora to accompany an essay she wrote for The Globe and Mail, titled Black on Bay Street, that spoke to her journey becoming a lawyer, and the barriers she faced due to anti-Black racism. It is a black and white portrait of her staring intensely into the camera, wearing a polka-dot blouse with her hair full in the frame. “,”type”:”text”,”isParagraph”:true},{“captionPosition”:”overlay”,”origImageSize”:”1200×800″,”fullWindowGenericImage”:false,”lastmodified”:1625530300779,”forceoriginal”:false,”caption”:”After hearing from the Bay directly, Hadiya Roderique told the Star she was still left with questions. 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His agency representative Kathi Ziolkowski of KZM Management said he had nothing to do with HBC’s use of the photo.”,”type”:”text”,”isParagraph”:true},{“type”:”slimcut”},{“text”:”“We can’t sell people’s images without their permission anyway and we wouldn’t (sell those images) in this context,” Ziolkowski said.”,”type”:”text”,”isParagraph”:true},{“text”:”Roderique finds the whole experience both frustrating and ironic.”,”type”:”text”,”isParagraph”:true},{“type”:”cta”,”buttonText”:”Sign Up Now”,”buttonLink”:”/emails.html?nsrc=article-inline-firstup-GTA”,”description”:”Start your morning with everything you need to know, and nothing you don’t. Sign up for First Up, the Star’s new daily email newsletter.”,”title”:”Get more of what matters in your inbox”},{“text”:”“They’re literally saying, ‘we’re going to help and encourage Black people, empower them and employ them,’ and then not do basic due diligence of paying the person whose image they’re using,” said Roderique. “,”type”:”text”,”isParagraph”:true},{“type”:”relatedStories”,”relatedStories”:[{“url”:”https://www.thestar.com/business/tech_news/2021/06/04/with-its-new-subscription-service-twitter-wants-canadian-users-to-pay-for-their-mistakes.html”,”assetId”:”84e44e77-aa44-4940-be85-9a9699a8002a”,”headline”:”With its new subscription service, Twitter wants Canadian users to pay for their mistakes”,”abstract”:”Experts weigh in on Canada’s role in the world of big tech, as Twitter chooses to launch Twitter Blue here and in Australia first, ahead of other international markets. “,”image”:{“origImageSize”:”1200×675″,”lastmodified”:1622858109892,”alt”:” Twitter is rolling out a subscription service, starting in Canada and Australia, that offers perks like an undo button for subscribers.”,”url”:”/content/dam/thestar/business/tech_news/2021/06/04/with-its-new-subscription-service-twitter-wants-canadian-users-to-pay-for-their-mistakes/twitter.jpg”,”sizes”:{“1:1”:{“small”:”https://images.thestar.com/546nOod2yX2ZLu5Ermn7UeF7IHg=/100×100/smart/https://www.thestar.com/content/dam/thestar/business/tech_news/2021/06/04/with-its-new-subscription-service-twitter-wants-canadian-users-to-pay-for-their-mistakes/twitter.jpg”},”3:2″:{“small”:”https://images.thestar.com/l9MKsNvUu25iPsr0OB4XcqPHnCI=/114×76/smart/https://www.thestar.com/content/dam/thestar/business/tech_news/2021/06/04/with-its-new-subscription-service-twitter-wants-canadian-users-to-pay-for-their-mistakes/twitter.jpg”,”medium”:”https://images.thestar.com/wvvzXeGWDVSK9GSpXb41X4xQVkI=/330×220/smart/https://www.thestar.com/content/dam/thestar/business/tech_news/2021/06/04/with-its-new-subscription-service-twitter-wants-canadian-users-to-pay-for-their-mistakes/twitter.jpg”,”large”:”https://images.thestar.com/kCVrc4sUVimBQhu2eMW33TNV4CQ=/690×460/smart/https://www.thestar.com/content/dam/thestar/business/tech_news/2021/06/04/with-its-new-subscription-service-twitter-wants-canadian-users-to-pay-for-their-mistakes/twitter.jpg”},”21:9″:{“large”:”https://images.thestar.com/XCSMwLUmP8hTwerivh6d6EPNL2o=/1080×460/smart/https://www.thestar.com/content/dam/thestar/business/tech_news/2021/06/04/with-its-new-subscription-service-twitter-wants-canadian-users-to-pay-for-their-mistakes/twitter.jpg”}}},”labels”:{“section”:”Tech News”,”trust”:null,”special”:null},”enableConversations”:true,”enableLivechat”:false,”publishedepoch”:1622834160000},{“url”:”https://www.thestar.com/news/gta/2021/06/10/fefe-dobson-and-tyler-shaw-how-two-canadian-musicians-fight-to-be-heard-in-an-industry-that-tiptoes-around-race.html”,”assetId”:”69e9b982-5927-46c5-976e-e60c3deadf51″,”headline”:”Fefe Dobson and Tyler Shaw: How two Canadian musicians fight to be heard in an industry that tiptoes around race”,”abstract”:”For Dobson, to easily categorize her music, some in the industry called her ‘Brandy Spears’; 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A new survey from the institute shows how Black Canadians across the country experience racism. “,”url”:”/content/dam/thestar/news/gta/2021/05/21/survey-shows-most-canadians-agree-racism-is-a-problem-and-black-people-are-dealing-with-the-worst-of-it/lorne_foster.jpg”,”sizes”:{“1:1”:{“small”:”https://images.thestar.com/Ovrx9H62-T4A36I7aUcT7WA2VJQ=/100×100/smart/https://www.thestar.com/content/dam/thestar/news/gta/2021/05/21/survey-shows-most-canadians-agree-racism-is-a-problem-and-black-people-are-dealing-with-the-worst-of-it/lorne_foster.jpg”},”3:2″:{“small”:”https://images.thestar.com/3dCdHpm2YQ5lqEhNAdYXYxCnlc8=/114×76/smart/https://www.thestar.com/content/dam/thestar/news/gta/2021/05/21/survey-shows-most-canadians-agree-racism-is-a-problem-and-black-people-are-dealing-with-the-worst-of-it/lorne_foster.jpg”,”medium”:”https://images.thestar.com/xEmAhGC29oum8EC193mE0Vyh5v4=/330×220/smart/https://www.thestar.com/content/dam/thestar/news/gta/2021/05/21/survey-shows-most-canadians-agree-racism-is-a-problem-and-black-people-are-dealing-with-the-worst-of-it/lorne_foster.jpg”,”large”:”https://images.thestar.com/4_S43A3asWYUXrWLd-fvq1ErSUQ=/690×460/smart/https://www.thestar.com/content/dam/thestar/news/gta/2021/05/21/survey-shows-most-canadians-agree-racism-is-a-problem-and-black-people-are-dealing-with-the-worst-of-it/lorne_foster.jpg”},”21:9″:{“large”:”https://images.thestar.com/QHluS7ggtdDC4tzhhNEJ7F-lKeI=/1080×460/smart/https://www.thestar.com/content/dam/thestar/news/gta/2021/05/21/survey-shows-most-canadians-agree-racism-is-a-problem-and-black-people-are-dealing-with-the-worst-of-it/lorne_foster.jpg”}}},”labels”:{“section”:”GTA”,”trust”:null,”special”:null},”enableConversations”:false,”enableLivechat”:false,”publishedepoch”:1621602000000}]},{“text”:”HBC said that all the eight participants have been compensated. “We absolutely made an error, but that’s not the case for everybody, the people we’re working with are all active collaborators,” the spokesperson told the Star.”,”type”:”text”,”isParagraph”:true},{“text”:”Roderique is currently looking to speak with her lawyer peers who specialize in copyright, as that is not her area of expertise, to figure out potential next steps. She has had one conversation with HBC, with expectation of having more, and says that the company is removing the images from its locations — something she was hoping for. “,”type”:”text”,”isParagraph”:true},{“text”:”She says she used her Twitter platform to highlight that these sort of injustices “happen all the time.””,”type”:”text”,”isParagraph”:true},{“type”:”textBreakPoint”,”insertAt”:”contentEndBreakPoint”},{“text”:”“People use Black people’s labour and products and (achievements) without any compensation,” said Roderique. “And this happens repeatedly with Black art, intelligence, leadership, thought leadership — where our ideas, images and actions are co-opted by others to make themselves look better.””,”type”:”text”,”isParagraph”:true},{“text”:”Danica Samuel is a Toronto-based staff reporter for the Star. 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Hadiya Roderique says that she did not provide Hudson’s Bay consent to use her photo for their “Charter for Change” campaign.

As a prominent lawyer and activist, Hadiya Roderique is diligent and careful about the companies she aligns with. For her, the Hudson’s Bay Company doesn’t make the cut.

So when a friend reached out to Roderique about an image of her being featured prominently in HBC’s “Charter for Change” campaign, which asks people to donate money to support employment and education opportunities for Indigenous Peoples, Black people and people of colour, she felt “violated.”

The first thing she did was head to Hudson’s Bay locations at Yonge and Queen and at Yonge and Bloor to see for herself.

After seeing for herself, she tweeted a photo of the marketing material and tagged the company in the post: “It would have been a good idea for you to get my permission to use my face and associated activism to solicit donations ‘to support employment and empowerment of IBPOC’, no?”

In a statement to the Star, a spokesperson for Hudson’s Bay said, “This image was used by mistake — it was from a photographer’s website used as inspiration when developing the campaign, however it did not get updated, as was intended, to reflect one of the participating Canadians in the Hudson’s Bay Charter for Change campaign. We deeply regret the error and are reaching out to Roderique to explain and correct.”

The company also posted a reply to Roderique’s tweet stating, “we deeply regret the error and are reaching out directly to explain and correct.”

After hearing from the Bay directly, Roderique told the Star she was still left with questions. She wants to know how many steps were missed in the process of releasing this campaign — such as getting consent in writing by the subject of the photo.

“I’m not sure how they went from this sample to me being in the store,” said Roderique. “The process would involve a series of checks. So my question for them, how did these checks fail?”

Roderique told the Star what is most upsetting about what happened is the specific photo used holds deep meaning to her.

“It’s been taken and used for a different meaning without my permission. There’s literally a placard that says, ‘give us money,’ and it’s got my photo attached to it, so it makes it seem like I’m endorsing and asking people to give the Bay money, which is disappointing.”

The photo of Roderique used was taken by photographer Luis Mora to accompany an essay she wrote for The Globe and Mail, titled Black on Bay Street, that spoke to her journey becoming a lawyer, and the barriers she faced due to anti-Black racism. It is a black and white portrait of her staring intensely into the camera, wearing a polka-dot blouse with her hair full in the frame.

After hearing from the Bay directly, Hadiya Roderique told the Star she was still left with questions. She wants to know how many steps were missed in the process of releasing this campaign — such as getting consent in writing by the subject of the photo.

The Star reached out to Mora to see if the photographer had sold the rights to this image. His agency representative Kathi Ziolkowski of KZM Management said he had nothing to do with HBC’s use of the photo.

“We can’t sell people’s images without their permission anyway and we wouldn’t (sell those images) in this context,” Ziolkowski said.

Roderique finds the whole experience both frustrating and ironic.

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“They’re literally saying, ‘we’re going to help and encourage Black people, empower them and employ them,’ and then not do basic due diligence of paying the person whose image they’re using,” said Roderique.

HBC said that all the eight participants have been compensated. “We absolutely made an error, but that’s not the case for everybody, the people we’re working with are all active collaborators,” the spokesperson told the Star.

Roderique is currently looking to speak with her lawyer peers who specialize in copyright, as that is not her area of expertise, to figure out potential next steps. She has had one conversation with HBC, with expectation of having more, and says that the company is removing the images from its locations — something she was hoping for.

She says she used her Twitter platform to highlight that these sort of injustices “happen all the time.”

“People use Black people’s labour and products and (achievements) without any compensation,” said Roderique. “And this happens repeatedly with Black art, intelligence, leadership, thought leadership — where our ideas, images and actions are co-opted by others to make themselves look better.”

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